Conexa Saúde
Product Designer
After an M&A between my previous company and the current one, I continued in the same role within a larger, integrated organization, working on product across a bigger surface and more complex flows.
After an M&A between my previous company and the current one, I continued in the same role within a larger, integrated organization, working on product across a bigger surface and more complex flows.
On the Corporate team at Zenklub, I applied a comprehensive understanding of design principles and user experience to develop innovative, user-centric solutions tailored for the business context of HR teams. I conducted the entire design process, from initial research and conceptualization to prototyping and usability testing.
Research, personas, wireframing, usability testing, prototyping and interface development for websites. Visual identity development, creation and monitoring of campaigns for brands across various segments, KV development and rollout of online and offline pieces.
Collection and analysis of the subscription club's data, turning it into insights and supporting decision-making. Built a recommendation system with artificial intelligence (supervised learning) in Python, SQL, NumPy, Pandas.
Management and production of social media and daily blog content, promotion strategies for products and the brand, planning and budget allocation across Google Ads and Facebook Ads.
Writing creative and descriptive copy for the brand's products.